BOBBY G IS...

In The Mix

The Coolest Job in the World!

 Wow, what a year it has been.

I left the Rio All Suite Hotel & Casino to become a consultant to the Absolut Spirits Company, Inc. in March of 2006. By April I was asked to be a full fledged employee of the ASCI, the Brand Ambassador of Las Vegas, and gladly excepted. It was only two months later that I was entitled the Wetsern Division Brand Ambassador!

 After exactly one year, I was contacted by my friends at Beam Global Spirits & Wine about a new position that they created with me in mind and designed around the many things that we have always talked about in the past. So it is with great pride and excitement that I announce my new position;

Master Mixologist & Manager of On-Premise Sales Training!

I couldn't be more thrilled to be asked to take this position.

 Now not only do I have the wonderful brands in the ASCI Portfolio, Absolut Vodkas, Level Vodka, Plymouth Gin, and Cruzan Rums, I have the entire Future Brands Portfolio which includes Jim Beam Brands, Knob Creek, Booker's, Basil Hayden, and Baker's (which was just awarded the Best American Whiskey by the Whiskey Advocate) along with other great brands such as El Tesoro & Sauza Tequilas, Starbucks Liqueurs, Courvoisier, The Dalmore & Lafroig Scotch, Canadian Club, and the entire DeKuyper line of cordial, brandies, Schnapps, and liqueurs.

 I will be training and working with bartenders on a global scale developing new cocktails, brand knowledge, and proper barmanship. I have been asked to develope realationships with bartenders all over the world.

When talking about the position and my goals and aspirations I constantly hammered home the fact that it is indeed tha BARTENDER who is our most important ally in the business.

I would very much like to create a database of bartenders from all over the world so if you would like to join, send me your info with name, adress, e-mail, phone and work name and address to;

bobby.gleason@beamglobal.com

 I will make every effort to look you up when I am in your town.

 I have also planted the seeds for some really cool bartenders competitions in both classic and flair. We will be doing recipe searches where all you do is send in the recipe and if they are used YOU will be given NATIONAL RECOGNITION

So, I will be changing the focus of my column to trying to tell you about what is happening around the cocktail nation in mixology. If you have anything that you would like me to talk about in this column cocntact me and let me know, we can work on it together.

Until Next time,

KEEP ON SHAKIN'